Don’t treat soil like dirt. Incredible Beast tapped Nick Offerman to support soil health on behalf of the NRDC in the filthiest role of his career

responsibilities: creative direction, art direction

The launch campaign for a study app that helps overwhelmed college students get to the point. The VFX are as practical as the study tools. Also handled naming and tagline.

responsibilities: creative direction

New Era is the official cap worn by MLB players. So we wanted to give fans the chance to celebrate just like their team. When the Nats won the Series, championship caps, goggles & champagne were ready to give fans an experience they'd never forget.

responsibilities: concept, art direction

Print spreads for ESPN's Bassmaster Classic, where the competition is wild. Each ad pits man against bass to illustrate surprising facts about how smart fish can be and how unsmart men are. Rich media ads took the form of interactive bass playing cards.

responsibilities: art direction, illustration, animation, development

The Bigger Than a Mountain campaign attempts to capture the monumental feeling of immersing yourself in Stowe Mountain Resort. From the grandeur of nature to the world-class amenities, it is a breathtaking experience. These posters use scale to create that feeling, while the rich media takeover uses video to tell the story.
 

responsibilities: art direction
 

Babson is ranked #1 in Entrepreneurship because of the amazing things their alumni achieve. The Entrepreneurs campaign gives their stories the heroic treatment they deserve. The website is modeled after film sites to bring a cinematic flair to interactive storytelling.

responsibilities: creative direction

LogMeIn’s software helps with everything from password management to remote desktop monitoring. Naturally, I chose to sell it with washing machines and a post-apocalypse.

Social posts for Rice Krispies, Eggo, Pop Tarts & Bear Naked Granola

responsibilities: creative direction, creative retouching, illustration

American Tourister luggage makes travel fun. So to show off the colorful iLite line, we made the bags into a simple game of pattern matching similar to Simon. Built in HTML5 to play directly in the browser on any device, the game includes multiple levels and animated cutscenes.

responsibilities: creative direction, sound design

The intensity in the NHL ratchets up for the playoffs. Print executions highlighted the extremes players go to in search of Lord Stanley’s cup. A site full of games allowed fans to compete to win finals tickets.

responsibilities: art direction, illustration, animation, coding

Social Media posts for William Hill Sportsbook were based on topical sports stories

Animations overlaid on footage of real gaming creators show how Facebook Gaming unlocks the power to build communities around their unique personal brands.

This tongue in cheek interactive gift guide shows that a box of Titleist X1 balls is the perfect gift for any golfer on your list. The HTML5 animated experience was mobile optimized. The large scale print poster was paper optimized.

responsibilities: creative direction

Stride Rite's Made2Play sneakers are built to be worn by real kids, which is why they are machine washable. This video uses colorful animations to illustrate the mantra: Play. Wash. Repeat.

responsibilities: creative direction

Fort Franklin was named to indicate that it was a fortress to protect creativity in all its forms. The agency site walked the talk with interactive illustrations full of easter eggs. Even the portfolio had added entertainment in the form of guest critics.

responsibilities: art direction, illustration, coding, animation, sound design

The most Boston ad I’ve had the pleasure of creating, this story of two workaholic lobster scouts was actually filmed deep in the bowels of Fenway Park.

Remix both the aesthetic and health of your home with Coway’s state of the art air purifiers, water purifiers and bidets.

In a world full of sleep aids, it’s hard to beat the right mattress.

We created whimsical travel sidekicks to illustrate just how delightfully light & colorful American Tourister's iLite line of luggage is. Looping animations brought them to lightly floating life for social posts and a landing page.

responsibilities: creative direction

Become an NHL star at home, at your own pace! The NHL wanted to both introduce newcomers to the sport and entertain existing fans. This tongue-in-cheek site combined quizzes, games and videos to pull it off.

responsibilities: art direction, illustration, animation, coding, sound design

As the Creative Director for the content marketing side of BJ’s marketing, I guided a wide variety of projects at a fast pace. 

For their long form lifestyle content, we rebranded both their print and web offings with a fresher more relatable feel. The modular site was built with Atomic Design principles to establish a clean and consistent presentation. We then continued to guide the creation of the content.

To produce a high volume of authentic social content, we shot photo and video in-house on a regular basis. Add on social promotions and Facebook Live events, and there was never a dull moment.

responsibilities: creative direction

A sampling of site layouts for companies offering everything from hot dogs to cellphone tower space. No matter the service, there is a creative solution.

responsibilities: creative direction, illustration

Illustration and digital art is my second passion. Recent series have been inspired by the motorbike culture of Vietnam during my travels. View more on Instagram @eric.p.sutton

responsibilities: illustration