As the Creative Director for the content marketing side of BJ’s marketing, I guided a wide variety of projects at a fast pace.
For their long form lifestyle content, we rebranded both their print and web offings with a fresher more relatable feel. The modular site was built with Atomic Design principles to establish a clean and consistent presentation. We then continued to guide the creation of the content.
To produce a high volume of authentic social content, we shot photo and video in-house on a regular basis. Add on social promotions and Facebook Live events, and there was never a dull moment.
responsibilities: creative direction